About Us

About Transborder Communications

TBC provides expertise in marketing communications exposing both national and binational economic development opportunities. It does this by providing sound and proven marketing strategies coupled with the ability to administer and manage chosen strategies. This is made possible due to the decades of business and marketing expertise TBC principals provide.

It begins with a sound knowledge, understanding and expertise of marketing principles and clear definitions of target audiences. This requires precise abilities in researching markets, identifying prospective sectors, and matching product to prospects with factual and credible information.

A primary product is video programming that tells a story that reveals the positive elements of the product while truthfully addressing the spoken and unspoken objections that are the obstacles to positive decisions. Video programs can be formatted as documentaries, news-items, and for educational use.

A high quality video describing a given product is the single most important element of the sales pattern, but in and by itself falls short without the promotion of the video itself. Thus an integral part of the marketing strategy is the support brought to bear that promotes viewership of videos while appealing the desire for additional information, which are positive steps leading to the end result of converting prospects into clients on behalf of TBC clients.

Market Promotion

TBC provides a multitude of elements in the promotion of viewership of videos and other marketing products or elements to attract a given audiences wherein target prospects abound.

It starts with the story of the objective, followed by a script and the story board for a video or series of videos. The writing must aim directly at the desired audience, so wording becomes of critical importance followed by filming the right scenes enhancing the story line. Choosing the right narrator, music and graphics then come into play along with top rated film editing to end with a very high quality DVD that inspires confidence and a desire to take action.

After the production of the video, promoting the show begins. To this end, TBC makes available through strategic partners or outside services a series of promotional programs that are best designed to reach target markets. At present, TBC is working on strategic partnerships with specialty magazines, internet radio and others, while always searching for additional strategic partners, for instance tour guided services.

Additionally, TBC has membership in Business Wire allowing it to use for a fee those services that provide direct access to the business editors of all news media throughout the United State and large numbers in other countries. TBC provides the articles which are then submitted to Business Wire for distribution to TBC chosen regional, national or international news media or parts thereof. TBC has arrangements to submit promotional materials for rack placement. This requires the production of the materials and their submitting for distribution and placement in the target areas where such racks are placed. TBC can obtain leased time on given television channels in target areas.

TBC has the lists of all Southern California licensed Real Estate Brokers (35,000+) that have over 102,000 licensed Real Estate agents working under their license for implementing a chosen marketing study. TBC has the means for obtaining mailing lists for any part of the country for implementation of marketing programs.

Using TBC Services

TBC works with clients in defining and programming marketing strategies that are best suited to attain specific goals choosing tools best suited for attainment of objectives in a series of phases. TBC and clients work with established benchmarks to measure effectiveness of chosen tools in use.