About

Armando F. Maldonado

Creative/Editor Director

Experience:

1999 - Present Creative Services Director
KBNT TV - San Diego, CA Univision Network
Meet with clients, research and writing, production and direction on location. Create from concept to completion television ads, infomercials, and promotions. Postproduction with AVID non-linear systems.

5 Years Writer-Producer-Director
HISPANIC MEDIA PRODUCTIONS - San Diego, CA
Create from concept to completion television ads, infomercials and corporate/industrial videos for both the hispanic and general markets. Client contact, research and writing, producing and directing on location or studio. Editing and post-production with linear and AVID non-linear editing systems.

4 Years Writer-Producer-Director
XEWT-TV - San Diego, CA Televisa Network
Meet with clients, gather information, develop concepts and scripts, produce and direct on-line and off-line television productions, commercials and corporate/industrial demos.

2 Years Hispanic Media Coordinator
POZOS CREATIVE COMMUNICATIONS - San Diego, CA
Coordinated, executed and implemented advertising and design projects ranging from advertising and publicity campaigns, to identity packages, brochures, and reports. Maintained client contact. Hands-on production layout using Pagemaker.

4 Years Sales Director
SPANISH ADVERTISING NETWORK - Calexico, CA
Coordinated local sales as representative for Radiorama, Inc. Maintained client conctact with national, regional and local advertising agencies in the United States.

3 Years Production Technician
KNSD-TV - San Diego, CA NBC Affiliate
Operated studio cameras, video tape equipment, set construction and lighting.

2 Years Chief News Photographer
KXTV-TV - Sacramento, CA Independent
Filmed (CP-16), edited news, special reports, documentaries and news television programs. Promoted from news photographer to chief news photographer in less than one year.

4 Years Production Technician
KCRA-TV - Sacramento, CA NBC Affiliate
Activities performed: FLOOR MANAGER. WRITER/PRODUCER/REPORTER for a monthly series of Public Affairs Programs. TV DIRECTOR. NEWS EDITOR/PHOTOGRAPHER.

Education:

• B.A. Communication Studies. California State University, Sacramento
• M.A. English. California State University, Sacramento
• Advertising Diploma (12-month course). Art Institute of California, San Diego