Service

Marketing/Media Relations/Buying

Development and implementation of marketing strategies for your company, with emphasis on Hispanic, and Cross Border markets Development and maintenance of copyright banks to be utilized in marketing and Business and Marketing campaigns. Placement of your video or audio campaigns by securing media buys in any market in the USA or Mexico, through standard broadcast or Cable channels.

Media Relations

TBC's extensive media contacts list includes mainstream and Latino media and translates into media campaigns that are cost-effective and results-driven. At TBC, we get our clients coverage by tracking trends, editorial calendars and circulation while maintaining relationships with media contacts and using innovative pitching strategies.

Article Preparation

News and Business editors of print, television and radio receive hundreds of items on a daily basis. They select items based on news worthiness and of potential interest to their audience.

The problem with most press releases, many say, is that it's pure self-hype and the potential news worthiness takes a back seat to self promotion.

TBC understands and appreciates editor's dilemmas. Writing articles that will interest editors must meet the criteria as expected while serving the interest of clients. To receive consideration for publishing, the articles must be well balanced and provide good reasons as to why it is news worthy.

TBC obtains the clients information, researches the topic, writes strong news worthy articles and submits through its news-service network articles sent to the editors of local, regional, state, multi-state, national or international media.

Strategic Media Planning/Media Coverage

In addition to insight into dealing with the mainstream media, TBC understands the complex and changing world of the Latino media, from the smallest community papers to the powerful National TV networks. This expertise allows us to make recommendations that maximize the return on your investment.

Media Training

TBC's staff of communication professionals provides media training to corporate and organization officers.